Athlete Fund
#2
Endurance Sports Athlete Fund
Affinity Marketing-Brand ENDURANCE CO-OP
Advocacy
We advocate for more than 1,000 pro endurance sports athletes, 2,000 coaches, and many elite amateurs – top of the “Athlete Pyramid”
Benefits
Provides major brands a turnkey brand affinity platform to invest in reaching – and supporting – the strong and vibrant endurance sports community through one of the top athletes in the world.
PRO & ELITE ATHLETES $$
Inspiration Access & Support Affinity
Close the gap between athletic achievements and livelihood for athletes by providing meaningful support via a multi-purpose co-operative fund.
ACTIVATION: CONTENT MARKETING & STORYTELLING
Inspiration Access & Awareness Activation
Content marketing and activation across formats and channels.
Web Podcast Video Social Email
Content Engine to continuously reinforce program impact across industry, community and brand team experiences through storytelling.
Brands invest remnant opportunistic dollars into the Athlete Fund which supports multiple athletes.