Brand Programs Overview

In addition to our destination training properties, we have developed joint marketing & ESG-focused initiatives that are custom built on top of an inspirational category. We partner with innovative brands to create impactful programs that matter.

Our Why

We are a private network of people and places built to connect the endurance sports community and leading brands. Founded in 2015, our mission is to:

01

Help major brands prioritize and inspire health and wellbeing among their teams – and in the marketplace – to drive meaningful impact.

02

Reward endurance sports pros, elites, coaches and many other unsung heroes that are the lifeblood of the endurance sport and health/wellness communities.

03

Offer personalized and immersive training experiences that can enrich and change lives.

ENDURANCE SPORTS CO-OP

We are developing a portfolio of forgotten, large acreage farms and old homesteads in the Blue Ridge Mountains of North Carolina and Virginia — and bringing them back to life with purpose.

  • Training Farms & Villages

  • Organic Farming / Farm to Food Bank

  • Brand Partnerships

  • Scholarships & Goodwill Programs

Craig Alexander
Co-founder
5x World Champion

Brand Affinity

Goodwill

Employee Engagement

Our partnerships are designed to help brands support multiple business objectives

Advocacy

We advocate for more than 44 million food insecure people in the US, including 13 million children – up 45% in the last two years.

Benefits

Gives brands a creative and impactful way to support its social responsibility programs which inspiring healthy habits and wellbeing in many communities – at scale.

Advocacy

We advocate for more than 1,000 pro endurance sports athletes, 2,000 coaches, and many elite amateurs – top of the “Athlete Pyramid”

Benefits

Provides major brands a turnkey brand affinity platform to invest in reaching – and supporting – the strong and vibrant endurance sports community through one of the top athletes in the world.

Advocacy

We advocate for the 60% of employees considering leaving their company for one that better supports their well-being.

Benefits

Empowers brands to offer immersive health and wellness experiences to their teams and inspire them to live healthier lives – impacting your bottom line.