Mission & Purpose

Our Why

We are a private network of people and places built to connect the endurance sports community and leading brands. Founded in 2015, our mission is to:

01

Help major brands prioritize and inspire health and wellbeing among their teams. 

02

Reward coaches and many unsung heroes that are the lifeblood of the endurance sport and health/wellness communities.

03

Offer personalized and immersive training experiences that can enrich and change lives.

ENDURANCE SPORTS CO-OP

We are the Basecamp for East Coast Endurance Camps

We are developing a portfolio of forgotten, large acreage farms and old homesteads in the Blue Ridge Mountains of North Carolina and Virginia — and bringing them back to life with purpose.

  • Training Farms & Villages

  • Organic Farming / Farm to Food Bank

  • Brand Partnerships

  • Scholarships & Goodwill Programs

Vision

We are reinventing the American farm.​

We are giving a timeless icon a modern meaning. ​

We are making people, places and lives better. ​

We are creating something that will outlive us all.​

Meaningful brand story that supports our experience and purpose

Bourn /born, boorn/

​Noun: bourn; plural noun: bourns;​
Noun: bourne; plural noun: bournes​

1

Early 16th Century: ​Denoting the boundary of a field​

A physical space and sense of place​

2

A goal; a destination. A limit; ​a boundary​

Finding our personal boundaries; ​our potential​

3

A small stream, one that ​flows intermittently ​or seasonally​

Seasonal athletes and group cohorts​

4

Middle English: ​Southern English variant ​for “burn”​

First burn of an epic training session; ​moment of truth; self-awareness​